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Sales & Marketing Data Analytics Solutions
Turn Customer Data into Revenue with Real-Time Insights
TeraDB Cloud empowers sales and marketing teams to unify siloed data, personalize campaigns at scale, and optimize ROI—all while cutting infrastructure costs by 60% with open-source speed and flexibility.
Key Challenges in Sales & Marketing Analytics
Data Silos
Disjointed data from CRM (Salesforce), marketing tools (HubSpot), and ads (Google Ads) hinders a 360° customer view.
Real-Time Personalization
Delivering hyper-targeted offers/emails with <100ms latency.
ROI Attribution
Mapping multi-touch journeys across 10+ channels (social, email, web).
High Costs
Scaling legacy CDPs for large datasets (100M+ users) becomes prohibitively expensive.
Compliance Risks
Managing PII (GDPR/CCPA) while enabling granular team access.
Unstructured and Uncompressed Data
Different Data Sources provide data in unstructured or Uncompressed form.
Technical Use Cases for Sales & Marketing
Real-Time Customer 360° Dashboards
Challenge
Unify Salesforce, Google Analytics, and Shopify data for instant insights.
Solution
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Ingest CRM/ERP data into ClickHouse via Kafka, using Materialized Views to merge structured (transactions) and semi-structured (web logs) data.
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Power dashboards with sub-second SQL queries for metrics like CAC, LTV, and churn rate.
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Use ElasticSearch to enable fuzzy search across customer notes and support tickets.
Personalized Campaign Orchestration
Challenge
Trigger 1M+ personalized emails/hour based on real-time behavior.
Solution
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Track web/mobile events in ClickHouse, segment users with SQL window functions (e.g., "abandoned cart in last 2 hours").
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Cache user profiles (past purchases, preferences) in RediSearch for <5ms API lookups.
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Integrate with Braze/SendGrid via Kafka connectors to activate campaigns.
Multi-Touch Attribution Modeling
Challenge
Accurately assign revenue credit across 10+ touchpoints.
Solution
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Store raw touchpoint data (UTM params, session IDs) in ClickHouse with time-based partitioning.
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Train Shapley value or Markov chain models (Python) for attribution, deploy as ClickHouse ML UDFs.
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Visualize attribution paths in Grafana with drill-downs by campaign/region.
Predictive Lead Scoring
Challenge
Prioritize high-intent leads with real-time scoring.
Solution
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Ingest lead data (website visits, form fills) into ClickHouse, compute features (page views/hour, email opens).
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Train XGBoost models (PyTorch) and deploy as ClickHouse ML functions for instant scoring.
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Sync scores to Salesforce via ElasticSearch’s JDBC plugin.
Social Sentiment Analysis
Challenge
Monitor brand sentiment across Twitter, Reddit, and reviews.
Solution
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Use ElasticSearch’s NLP plugins to analyze text (sentiment, keywords) from social streams.
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Store results in ClickHouse for SQL-based trend analysis (e.g., "negative mentions spiked 50% in 1h").
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Trigger Slack alerts via Kibana alerting rules.
How TeraDB Cloud Solves Sales & Marketing Challenges
Unified Data Platform
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ClickHouse: Merge CRM, and web data into a single source of truth with 100x faster queries vs Snowflake.
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RediSearch: Cache customer segments for instant campaign activation.
Cost Efficiency
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Auto-Scale Compute: Burst during peak campaigns (Black Friday), scale down post-event.
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BYOC (Bring Your Own Cloud): Use reserved instances to cut costs by 40%.
Real-Time Personalization
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Sub-Second APIs: Serve recommendations/offers via RediSearch with <10ms latency.
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ClickHouse ML: Deploy models as UDFs for in-database scoring (no ETL delays).
Compliance & Security
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RBAC: Restrict access to PII (e.g., only sales managers can view lead contact info).
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BYOK Encryption: Protect customer data with your AWS/GCP KMS keys.
Expert Support
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ClickHouse Certified Engineers: Optimize schema designs for funnel analytics.
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ElasticSearch NLP Specialists: Fine-tune sentiment analysis pipelines.
Compressed and Structured Data Storage
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Compress data up to 90% for less storage cost.
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Structure data at ingestion to minimise the query execution time.
Managed Services with Random Product Feature’s
Managed ClickHouse Services
Supercharge real-time analytics with a fully managed columnar database. Process petabytes of data at lightning speed, backed by automated scaling, security, and 24/7 expert support.
Managed Apache Kafka Services
Build fault-tolerant data pipelines with a fully managed Kafka service. Stream thousands of events per second, powered by auto-scaling brokers, geo-replication, and enterprise security.
Managed ElasticSearch Services
Deliver millisecond search & analytics with a managed ElasticSearch solution. Automate indexing, security, and compliance for log analytics, APM, or customer-facing search.
Managed Redis Services
Power real-time apps with a fully managed Redis service. Achieve microsecond latency for caching, leaderboards, and pub/sub messaging, backed by instant failover and TLS encryption.
What Our Clients Are Saying
Hear from industry leaders who have transformed their data infrastructure with TeraDB Cloud.
Michael Johnson
Runs Data Devision
“TeraDB Cloud’s real-time fraud detection system saved us individuals hundreds of thousands of dollars in possible losses. Their handled RediSearch services were essential to our achievement.”
Sophia Chen
VP of Engineering
“With the scalable infrastructure of TeraDB Cloud, we lowered latency for our gaming analytic system from 2 seconds to less than 200ms.”
Steve Preusz
Data Science Lead
“Using TeraDB Cloud, we established a completely managed healthcare data analysis pipeline.” At every point, their committed support staff guaranteed conformity and safety.”
James O’Neil
Senior Data Engineer
“In our pipelines, the smooth integration of Kafka and Elasticsearch has been revolutionary. Experts with TeraDBCloud will make sure there is no downtime throughout migration.”